What is Google Authorship? How to Implement Authorship for Website?

Google started displaying user information in search results to help users discover better results from their trusted authors. On entering a query (SEO audit checklist 2013 ) in Google Search, it shows results like this.

How Google Authorship results appear in Search Results
If you want authorship information to appear in search results for the content you created on your blog or website, then you need to implement Authorship for your website or blog. For this you’ll need a Google+ profile with a good quality head shot as your profile picture. Then verify authorship of your website’s content by associating it with your Profile using one of the methods mentioned below.

Option 1. Link your content with your Google+ profiles using a verified email address.

  • Necessary requirement is to have an email address on the same domain as your content
  • Every post should have a byline saying Posted by – “Author Name”
  • Go to Authorship page and submit your email address only once
  • Check what Authorship data Google is extracting from your website go to Structured Data Testing Tool

Option 2. Set up authorship by linking your content with Google+ profile

  • Create Link from your Content web pages to your Google+ profile using following code <a href=”{profile_url}?rel=author”>Google</a> 
  • Replace profile_url with your Google+ profile url, or you can use about me section below every post like this

  • Posted by Byline code for Authorship

  • rel=author is must, otherwise Google won’t be able to associate your content with your Google+ profile
  • Now go to your Google+ profile and go to Contributor Section, Here click on Add a custom Link, and enter your website URL and save it.

Google+ Contributor to Link Option

If your don’t want Authorship results to appear in the search results then Stop showing your profile in Search results by unchecking this option in Goofle+ profile options.

Authorship is important from the Business point of view, it helps in establishing brands. You may be interested in Recommended articles on Brand Establishment are:

Read : How to grow business online and make your brand popular

Read : Use Social Media for Business leads and brand Establishment

Benefits of Implementing Authorship

  • Ownership of your Content Images, identity and mainly your website
  • Google displays your Content and Google+ images in Rich Snippets in Google Search Results
  • Authorship increases Visibility of your results in SEPR’s
  • Authorship increases Click-through rates by showing Rich Snippets in SERP’s
  • It Builds your Authority, and helps users to recognize your content 
  • It helps in Quick Indexing of your Content

Content Source: Google

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About Me

Myself Bhavuk Khandelwal, I have keen interest in writing about Digital Marketing and this is the reason of establishment of this blog Tech SEO Tricks, I am Blogging about Search Engine Optimization, Blogging Tricks, Content Marketing, Make Money Online, Affiliate Marketing, Online Marketing Promotion Strategy, Sharing How to Guides and many other topics. I am doing various Experiments and will be sharing all the Findings and Tricks on this Blog in Future.

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