Using Exact Match Anchor Text for Building Links is Good or Bad?

Building Natural Links is always a preferred way to Improve Search Rankings for your website, But what about anchor text used in Link Building? Many SEO Webmasters are confused about whether to use same exact match anchor text multiple times to build links for a particular website’s page. 
Previously, the method people used to get high rankings for a target keyword was to create multiple external links with the target keyword as an anchor text. Than Google released penguin Update, Since Penguin update was targeted to domains with too many exact match anchor text links, many SEO experts confused that with internal links.



Drawbacks for External Link building:

  • High Percentage of Exact match Anchor text can Result in Penguin Penalty
  • The exact match Anchor text doesn’t look Natural
  • The exact match Anchor text doesn’t encourage users to click on a link
  • Exact match Anchor text is a symbol of Link building activity

Using Exact match Anchor Text doesn’t affect Internal link Building

  • Multiple Links with same exact match anchor text allows the crawler to crawl deeper
  • Users find it easier to navigate through different pages of your website
  • Average time on the website will improve
  • The bounce rate of your website will improve
Exact match Anchor text can be used to create internal links and it doesn’t hurt website ranking too, but use optimized versions of anchor text for building external back links. Look what Google’s Matt Cutts says about this. 

Link Building Improves PageRank of a Website page. There are many other ways to create Links for Your Website. You may be interested in articles related to Link Building are:



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Myself Bhavuk Khandelwal, I have keen interest in writing about Digital Marketing and this is the reason of establishment of this blog Tech SEO Tricks, I am Blogging about Search Engine Optimization, Blogging Tricks, Content Marketing, Make Money Online, Affiliate Marketing, Online Marketing Promotion Strategy, Sharing How to Guides and many other topics. I am doing various Experiments and will be sharing all the Findings and Tricks on this Blog in Future.

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