After giving many warnings, finally matt cutts is saying no to guest blogging. According to him, Guest blogging has become a more and more spammy way of building links, and if you are doing guest blogging on a very big level than you are doing wrong for your website.
This is what Matt said :
So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy.
These days Google banned many big brands and sites building links in an unnatural way. Google quality guidelines does not support buying links or exchanging links to pass Page Rank.
Matt cutts warned many times in his videos regarding the spamming use of guest blogging. Here we are sharing video links of matt cutts :
What about Links built using guest blogging till now?
- First of all select all the guest posts from low quality authors and make their links no-follow. Remove the post if its link is coming from a site penalized by Google for creating unnatural links.
- Remove all the links going out via exact match keywords, It looks Spam.
- Now checkout all the sites you have submitted guest posts and separate out all the low quality sites and make all the links coming from them “no-follow”, as it helps you to get traffic only.
- Remove your guest post from a site penalized by Google for creating unnatural links, Specially Guest blog networks
- You can keep all the guest posts links going out from your blog by high authority authors with some awesome concept as do-follow.
A few days back, Google penalized a guest blog network (MyblogGuest.com) for violating their link policies, Matt Cutts announced it on twitter:
One of the guest blogger of Myguestblog.com asked mat cutts about its effect on their blog and matt cutts replied:
@n2tech when we take action on a spammy link network, it can include blogs hosting guest posts, sites benefiting from the links, etc.
— Matt Cutts (@mattcutts) March 20, 2014
It is quite clear from the above activity that Google is going tp penalize you if you are doing guest blogging for links only<
Recently, Google penalized a website (docsheldon[.]com ) Just for one unnatural guest post link on their website
|Link going out from author bio is pointing to some Hispanic data related site with “Hispanic data” as the rich keyword |
( source : searchengineland.com )
|Docsheldon.com is all about content marketing, SEO & tutorials |
( source : searchengineland.com )
The website owner wrote an open letter to Matt Cutts & team and what matt replied to it, Checkout below in tweets:
@DocSheldon Google’s guidelines at https://t.co/X0eo9gWKEs specifically mention guest posting campaigns with keyword-rich anchor text links.
— Matt Cutts (@mattcutts) March 24, 2014
So you can see here, If you violate any guideline from Google, they will punish you.
Scope of Guest Blogging in 2014
- Accept guest posts from high authority authors only, with unique content and some innovative concept.
- Submit guest posts to high authority niche blog only with high quality content and some new idea rather than sharing the common things in some other words.
- Try to avoid giving as well as taking do-follow back links from gust posts.
- Google is saying no to webmasters doing guest blogging only for links purpose, But there are many good reasons for guest blogging like community reach, knowledge, exposure, branding etc. and many fantastic guest bloggers like Danny Sullivan out there whose aim is to provide knowledge and information to readers so they should not stop doing this.
- Blogs with multiple authors should not get worried as Google knows the difference between spam guest posts and real author posts.
- Avoid getting links from exact match anchor text as it looks spammy according to Google.
All information related to Guest posting is here, hope it clears your doubts. Comment below if there is any doubt or suggestion.