Stop Doing Guest Blogging – Saying Matt Cutts from Google

Google's matt cutts is saying no to Guest blogging

After giving many warnings, finally matt cutts is saying no to guest blogging. According to him, Guest blogging has become a more and more spammy way of building links, and if you are doing guest blogging on a very big level than you are doing wrong for your website.

Initially, Guest blogging was really a good way to increase your reach among readers as well as creating links for your website. But later on many authors started exchanging links by submitting guest posts on low quality sites, irrelevant sites using exact match keywords

This is what Matt said :

So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy.

These days Google banned many big brands and sites building links in an unnatural way. Google quality guidelines does not support buying links or exchanging links to pass Page Rank

Matt cutts warned many times in his videos regarding the spamming use of guest blogging. Here we are sharing video links of matt cutts :

In 2012 Matt express Google’s view on Guest Blogging, where he clearly explained to accept guests posts from high quality authors or any posts with a very good concept.

Google’s John Mueller advised to make guest blogs links no-follow, to decrease the chances of penalty.

Later matt suggested some ways for safe guest blogging, Where he advised not to submit low quality guest posts, same post on different websites with spinned content, give multiple links in blog posts etc.

What about Links built using guest blogging till now?

If you have received or give hundreds of links by guest blogging than it’s the time for you to repair your links otherwise you may get penalize by Google under Penguin penalty.
  1. First of all select all the guest posts from low quality authors and make their links no-follow. Remove the post if its link is coming from a site penalized by Google for creating unnatural links.
  2. Remove all the links going out via exact match keywords, It looks Spam.
  3. Now checkout all the sites you have submitted guest posts and separate out all the low quality sites and make all the links coming from them “no-follow”, as it helps you to get traffic only.
  4. Remove your guest post from a site penalized by Google for creating unnatural links, Specially Guest blog networks
  5. You can keep all the guest posts links going out from your blog by high authority authors with some awesome concept as do-follow.

A few days back, Google penalized a guest blog network ( for violating their link policies, Matt Cutts announced it on twitter:

Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging:
— Matt Cutts (@mattcutts) March 19, 2014

One of the guest blogger of asked mat cutts about its effect on their blog and matt cutts replied:

@n2tech when we take action on a spammy link network, it can include blogs hosting guest posts, sites benefiting from the links, etc.
— Matt Cutts (@mattcutts) March 20, 2014

It is quite clear from the above activity that Google is going tp penalize you if you are doing guest blogging for links only<

If you are accepting guest posts from authors than make sure that you are giving links to a relevant site of your niche or any Google+ profile with a normal anchor text.

Recently, Google penalized a website (docsheldon[.]com ) Just for one unnatural guest post link on their website

Docsheldon was accepting a off-topic guest post on their website and giving a link with exact match rich anchor text.
Link going out from author bio is pointing to some Hispanic data related site with “Hispanic data” as the rich keyword
( source : ) is all about content marketing, SEO & tutorials
( source : )

The website owner wrote an open letter to Matt Cutts & team and what matt replied to it, Checkout below in tweets:

@DocSheldon Google’s guidelines at specifically mention guest posting campaigns with keyword-rich anchor text links.
— Matt Cutts (@mattcutts) March 24, 2014

@DocSheldon is a guest post on that passes PageRank on keyword-rich anchor text. Not sure
— Matt Cutts (@mattcutts) March 24, 2014

@DocSheldon what “Best Practices For Hispanic Social Networking” has to do with an SEO copywriting blog? Manual webspam notice was on point.
— Matt Cutts (@mattcutts) March 24, 2014

So you can see here, If you violate any guideline from Google, they will punish you.

Scope of Guest Blogging in 2014

  1. Accept guest posts from high authority authors only, with unique content and some innovative concept.
  2. Submit guest posts to high authority niche blog only with high quality content and some new idea rather than sharing the common things in some other words.
  3. Try to avoid giving as well as taking do-follow back links from gust posts.
  4. Google is saying no to webmasters doing guest blogging only for links purpose, But there are many good reasons for guest blogging like community reach, knowledge, exposure, branding etc. and many fantastic guest bloggers like Danny Sullivan out there whose aim is to provide knowledge and information to readers so they should not stop doing this.
  5. Blogs with multiple authors should not get worried as Google knows the difference between spam guest posts and real author posts.
  6. Avoid getting links from exact match anchor text as it looks spammy according to Google.

All information related to Guest posting is here, hope it clears your doubts. Comment below if there is any doubt or suggestion.
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About Me

Myself Bhavuk Khandelwal, I have keen interest in writing about Digital Marketing and this is the reason of establishment of this blog Tech SEO Tricks, I am Blogging about Search Engine Optimization, Blogging Tricks, Content Marketing, Make Money Online, Affiliate Marketing, Online Marketing Promotion Strategy, Sharing How to Guides and many other topics. I am doing various Experiments and will be sharing all the Findings and Tricks on this Blog in Future.

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