Google has Introduced a new Search Algorithm called “Hummingbird”, the system it uses to provide Search Results when a user enter a Query in Search Engine. At a special event in the garage where Google was born, the company announced a new “Hummingbird” search algorithm is live and specially designed to handle complex queries.
What is a Search Algorithm ?
Search Algorithm is used by Google to sort through the billions of webpages and other information it has, in order to return the best results for the Query entered by the user.
It is a name of a Search Algorithm introduced by Google and using it right now, the one Google says should return better results. They have started using it since last month but the official announcement was made by them last week. It is called “Hummingbird” because Google says that it is “Precise and Fast”. Google made this algorithm switch very fast that no one even noticed it.
My friend Danny Sullivan who’ve attended Google’s press release event have shared something.
What about Previous Algorithm and Updates?
Google admits that last major change happened around 2010 “Caffeine Update”, But the change was all about Google better gather information(Indexing) rather than sorting through the information. In 2001, the algorithm was re-written like this.
Here Google is using the new Search Algorithm, But if we talk about the Penguin & panda Updates, so Google is going to use some of the features of those updates as well with Hummingbird.
What type of new Search activity does “Hummingbird” Help ?
“Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.
“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.
Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.
In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
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