Whenever you create a new website, the biggest challenge is how to increase website traffic? There are so many different channels out there which can drive thousands of visitors to your website but the important thing is the optimized use of those channels.
Getting traffic on popular websites is not very tough, but what if a website is new and people are not aware of it. What should be done to increase website traffic?
SEO is one of the best ways to increase website traffic but it is a long term process and it takes time and you can’t only rely on SEO for traffic.
Increasing website traffic for a new website is a challenging task and doing only SEO is not going to help much. You need to go out and tell people about your brand and the value you are creating through various platforms.
Here we are sharing activities which should be done increase website traffic consistently. If you follow these steps properly, your website traffic may increase by 200% in 30 days.
56 Ways to Increase Website Traffic
Here we are sharing various tricks and ways to increase website traffic. Go through them and choose the best ones for your website.
1. Write High-Quality Content
Content is the king in SEO and the most important thing in SEO is to write high-quality content. Quality content always pays off.
Google has released Panda update and penalized websites with low-quality content and improved the rankings for websites with high-quality content.
2. Provide Value to your Users
You will find thousands of blog posts out there with similar types of articles but still not useful. Always try to add value in the content you are publishing for your readers. Share content which solves problems of users.
When users like your content and spend time on your website, it gives Google a signal and it helps in improving rankings for your website.
3. Write In-depth Articles
Write detailed in-depth posts on your blog. The possibility of ranking an in-depth article is always high as compared to a short article. Check this study by SerpIQ, higher the word count, better the rankings in search results.
Writing in-depth article makes it easier for your users to understand the concept better. Hence, improves the user experience and brand fan-following. Which impacts the rankings and increases the traffic to the website.
4. Write About Trending Topics i.e. Viral Content
People are always searching for trending topics. Stay on top of everything and write about trending topics.
The chances of ranking a trending article in top search results are always high as there are only a few people out there talking about it.
Take advantage of social media. Create some valuable viral content showing insights or any other useful data which users like to read and share. Share it with your social media followers, try to make it viral and see the magic in your website traffic.
5. Publish Content more Frequently
Content is always the king in SEO. The content rich website always wins over a site with very less content. Updating and publishing content very frequently is one of the 200 ranking factors in Google algorithm.
Increase the frequency of publishing your content. For example, if you are posting 2 articles per week then increase it to 4-5 articles per week and see if there is any improvement in traffic or not.
The number depends on you. Try out and check which numbers suits you and gets you more traffic. Check this study from Hubspot where they are talking about how often companies should blog.
6. Optimize Your Old Content
Have you ever give a thought about what happened to the blog posts you wrote 2-3 years back. Are those concepts still valid or they are long back gone?
Open those posts, check those articles and optimize them as per the fresh concepts. Google always prefer fresh content to rank high in search results, so it will fulfill your purpose of keep on updating the content on a regular basis as well.
Go to Google webmaster tools and look for the keywords your article is already ranking but not in top results. Now, optimize articles for those opportunity keywords.
7. Start your own Blog
This is the world of content marketing and blog makes your site content rich. Publishing articles on a regular basis always get a good amount of traffic on the website.
The biggest advantage of having a blog is that you have a chance to target multiple long tail and other keywords which are not targeted on your main website and internal link those keywords from your blog to website.
8. Categorize your Content
Categorize your content into relevant categories. It helps readers in finding relevant articles from a specific topic and increases the traffic & page views.
Optimize your category pages with proper titles, description, and URLs to help them rank well in search results.
9. Content Repurposing
Do you publish interesting content? If yes then take full advantage of it. Content re-purposing is an art of re-publishing a single piece of content in different forms on various platforms.
For example, Let says there is an article about a case study. You can create various versions of this case study article like Info-graphics, power point presentation, video, podcasts, webinar discussion, Post on Medium, PDF submission etc.
Submit these piece of content across their respective platforms like info-graphic websites, Scribd, Slideshare, Video submission sites, Audio sharing sites, PDF websites etc. Add a link in the description section pointing back to your website. It will help increase website traffic to your website.
Check this amazing article on Outbrain about Content Repurposing.
10. Start a Discussion Forum
Do you participate in forums and post valuable content on those forums? Well, forums are a great way to find valuable content and solutions to different problems. Every question in a forum is like a blog post and it ranks well in search results, especially for long tail keywords.
Start a discussion forum for your niche on a sub-domain and ask your readers and experts in your network to join the forum and start discussions.
11. Include Videos in your Content Strategy
Videos are very good way to create an impact on reader’s mind. Reading long in-depth articles explaining a concept could be a tough task for readers. So, why not explain things through a video?
Check Whiteboard Friday video series from Moz where they share a video every Friday explaining a unique concept.
12. Republish Content from Authority Blogs
Yes, you read it right. Just take permission from the blog author and publish the exact same copy of their content on your blog with their name as the author.
What if any content duplication issue arises? Well, use cross domain rel=canonical tag when you publish content from other websites on your blog.
This will tell Google about the actual original copy of the content and there will be no content duplication issues. These articles will not rank in search results but you can grab traffic through social media websites.
Use Yoast SEO plugin for WordPress. They have cross domain canonical URL feature in their tool.
13. On-page Optimization
Ranking in top 50 search results is easy. But ranking in top 10 search results is very difficult. Here comes on-page optimization which makes a difference.
Optimizing website pages for target keywords always helps in getting top ranks for the keywords. Optimize title tags, meta description, meta keywords, content, heading tags, URLs, image alt tags on website pages for target keywords.
14. Proper Keyword Research & Targeting
Proper keyword research and targeting is really important for any website to make sure you are optimizing your website pages for the right keywords.
If you have targeted and optimized web pages for the relevant keywords then half of your work is done. Now all you need to do is to properly optimize the pages for the keywords to get traffic to your website.
15. On-page Optimization of the Page
Ranking in top 50 search results is easy. But ranking in top 10 search results is very difficult. Here comes On-page optimization which makes a difference.
Including keywords in the Title & Description is not the only thing in on-page optimization. You need to take care of a lot of other things as well. Check the following things while doing on-page optimization:
- Include the keywords in the title, description
- Include the keyword in the URL
- Include the keywords in the image name, title tag, alt tags etc.
- Include the keywords in heading tags i.e. H1, H2, H3 etc.
- Include keywords in the first paragraph of the page & maintain the proper keyword density ~3%
- Internal linking between articles and related posts linking
- Give reference article link in support of your argument
16. Write Catchy Headlines
If there is something which creates a first impression on reader’s mind, that is the headline. Headlines are very important part of the content and play a crucial role in driving traffic to the website. A catchy headline can increase you CTR in search results.
Make the headline as catchy as possible to grab the attention of users. Especially, when you share content on social media websites.
Try various headlines while posting content on social media and check which one works for you. Don’t forget to include the target keywords in headlines to keep them optimized.
Use Yoast SEO plugin for WordPress. They have a unique option of giving a different title for social media channels.
17. Focus on Long Tail Keywords for Quality Traffic
Long tail keywords are the low hanging fruits you should go for. For example, there are 2 keywords “lose weight” & “the best way to lose weight”.
“lose weight” keyword is a high search volume keyword and the competition for this keyword is very high. Due to this, it is very difficult to rank for this keyword if your website is new and lack in authority.
Check keyword data in Google webmaster tool & Google analytics and you will realize that majority of your search traffic is coming from various long tail keywords. Get those keywords and start optimizing your website for those keywords.
This long tail keyword strategy works best for blogs because you have the option to include various long tail keywords on your page.
Check this article on quick sprout about long tail keywords.
18. Implement schema.org
Ranking in top search results but still not getting enough traffic? Make yourself look special and different from others in search results.
Implement schema.org markup on your website and enhance your visibility in search results. It will improve CTR and traffic to your website.
19. Guest Blogging is Not Dead
Guest blogging is dead, You must have heard people saying this all loud. Yes, It’s true but in a different way. Doing guest blogging to generate spam/unnatural links is dead.
If you are doing guest blogging on a very popular authority platform and writing relevant quality content then it’s totally fine.
Guest posts can get you a large number of visitors on your website can help you in marketing your brand and establishing a brand image.
20. Become a Contributor or Columnist with an Authority Website
One thing about popular blogs is that we all go and read them. Take advantage of this and start contributing on popular blogs and platforms.
People will know about your existence and It will help you in establishing your image as an industry expert and will get more and more visitors on your website.
21. Ask Industry Experts to Write on your Blog
What if Rand Fishkin writes a post for your blog? Well, you will see a huge jump in traffic because of that.
Ask industry experts to write on your blog and request them to share an update about it on their social media channels. It will increase the traffic and fan base for your brand.
22. Take Interviews of Industry Experts
Get influential industry experts on your blog. Create a video interview or a text interview and share their stories, thoughts and learning with your blog readers.
Share their story in their words on your blog and ask them to share it on their social channels and mention it on their website.
This will give your website an exposure to the fan following of the interviewing industry expert.
23. Give Interviews
Going out and asking people for taking your interviews is not what I meant here. Start making connections with other experts in your industry.
Ask them for their interview on your website and return the favor by publishing your interview on their website. Share this on your social channels and mention on your website.
This trick works in most of the cases. Make sure you are approaching experts of your levels, not Rand Fishkin.
24. Collaborate with Experts to Build Something Valuable
Get in touch with an expert and help them in building something valuable. Show them your ideas and request them to assist you on your idea.
This will help you in connecting with the experts and increase your fan following and website traffic.
This really worked for Brian as the readers of Quicksprout also got to know about him.
25. Attend Conferences in your Industry
Do you want to be at a place where all the industry experts are together talking about important things? Do you want to get noticed?
Well, start attending conferences in your industry. Conferences are the best possible way to meet the experts and authority people in any industry.
Listen to them, ask questions, tell them about your brand i.e. about the work and your ideas, and make sure you leave an impression on them. This is one of the best ways to make connections with experts in any industry.
26. Participate in Webinars
Webinars are the new way to discuss topics. These days, many big organizations and authority websites are conducting webinars on various topics and these webinars are open to all means anyone can attend them.
Participate and attend these webinars, ask your queries and express your views on different topics in front of the other experts.
Share this webinar on your social channels and you can also write a blog post about it mentioning the other participants.
27. Host Webinars and Invite Experts to Join
Webinars are the new trends to discuss topics and giving opinions. What’s good is that you can host a webinar on Google hangout and even record it.
Host a webinar with an interesting topic, invite industry experts with the agenda of the webinar and ask them to share their views about the topic.
Record the webinar and share it in a blog post on your website. Include the transcript too. Ask the participants to share it on their website and social media channels.
This way you can grab a lot of eyeballs to your website and followers for your social media channels.
28. Speak at Conferences/Events
So you are going to conference to listen to the experts, What if you speak and the experts listen? Well, this can be a huge success for you and your brand.
Conferences are very popular to spread knowledge and learning about new trends and topics. Attend live conferences and meet people out there.
Speak at conferences and tell people about your service, work you do and how you are changing lives. It will create an image in their mind and will result in an increase in traffic and a better brand image.
29. Join Discussion Forums
Do you think you have enough industry knowledge? If yes, the share it with other people by solving their issues & problems.
Join popular discussion forums and answer various questions asked by forum users. Include your website link in the profile and in your signature.
This way, your website link will be visible below each of your comment in the forum. It will help you in building an image for your brand and will increase traffic to your website.
30. Leave a Comment on Blogs
Leave a comment on blog articles not just to build links. Comment on blogs to appreciate good work done by the author.
Ask queries, tell your experience and your opinion i.e. what you think about the article and let them know if you have any suggestions.
This will create a good image of you in the Editor’s mind i.e. you are not the one who is just commenting for the link, but you have actually put some efforts to read and think about the work shared by the author. This really helps in building long term connections with the authors.
Always interact with your real name because it looks genuine. When you reply to their comment then they need to come back to your site to check the comment. Indulge into discussions and reply to all the comments and queries.
31. Link Building can get you Huge Traffic in long terms
Building links are not only good for the ranking of your website but to get a good amount of relevant referral traffic. Build links on popular high traffic websites and gets a high amount of referral traffic from them.
32. List your Business on Google
Get Google places business listing for your business and appear in top 3 Google search results. Register your business here and optimize it for the relevant keywords. Ask your customers to add reviews for your business.
33. Email Signature
How frequently do you communicate with other people through email? Use your website name and link in your email signature.
This way, people who are not aware of your business and website will be able to take a look at your website without searching for it in Google.
34. Free Blog Directories
These websites help in increase traffic and building backlinks.
35. Setup Blogs on Medium/Tumblr
Medium and Tumblr are very high authority websites with a huge audience looking for content on various articles. Register yourself with your brand name and publish a summarized or full version of your blog posts on medium & Tumblr and give your original article link in the bottom.
This way you can get the huge audience of Medium & Tumblr on your own website.
36. Resolve Website Technical Issues
Check this Technical SEO Audit Guide to know more about all the factors you should consider while doing technical SEO for your website.
37. Competitor Analysis
Check your competitor’s traffic stats and figure out how they are getting traffic to their website. Go to landing page data and check the pages with no traffic or high bounce rates.
Create a list of all the pages with no traffic or very less traffic and optimize those pages for the relevant keywords to increase traffic on the website.
Create a list of all the high bounce rate pages and now optimize those articles to decrease the bounce rate and improve the traffic.
38. Create Quizzes and Gift Freebies
Quizzes are always fun. Create quizzes using various websites available online and publish the results on your website. Tell your followers about this on social media and engage with them when they visit your website.
Ask them to participate in the quiz, share it on their social channels and give them freebies for doing this. It will increase the traffic on your website and followers for your social media channels.
39. Go Behind Referral Traffic
Do you like regular quality referral traffic coming to your site from a genuine source? Do you want to increase this referral traffic?
Dig your analytics data and figure out the sites sending you referral traffic. Pick the quality sites from the list and send them a pitch mail thanking them for the current links and provide them better link suggestions to update on their website.
This will help your website to increase the links and the referral traffic as well for your website.
40. Revise Poor Performing Articles
Google recommends fresh content. Check your analytics and list down the pages that not really getting any traffic to your website.
Check those pages and revise the content and optimize with keeping all SEO factors in mind.
41. Mobile Optimization
Google released an update saying mobile-friendly websites will get benefit in search results. This means, if you site is mobile friendly, it will rank high and will get a good amount of traffic.
42. Email Marketing
Email marketing works, if you are doing it right way and it is still considered a very good source of generating traffic and leads.
Build a database of email ids containing emails of relevant people. Tell them about your work and services you provide. Include a link to a relevant blog post in the email.
Create a mailer strategy and send mailers as per that strategy to get potential traffic, leads and sales.
43. Be Active on Social Media
Creating great content is not enough to get good traffic. You have to go out and tell people about it. Social media websites are one of the best ways to increase traffic to a website.
You can create short posts on twitter, and long posts on facebook & Google+. Even Google+ can help your site ranking in top search results in personalized mode. If you have cool images then Pinterest & Instagram can help you out in achieving your traffic goals.
44. Facebook Pages & Groups
Share your website updates on your facebook page and also create a group of like-minded people. The Facebook group will help you in increasing traffic to your website by getting relevant quality visitors to your website.
Share popular posts from your blog and discuss various topics with other group members.
Create your magic in 140 words. Use popular & viral hashtags in your tweets. Mention experts in your tweets and ask them queries in your tweets.
46. Blog aggregators – Alltop/Reddit/StumbleUpon
Blog aggregator site really works in getting traffic to your website. All you need to do is to be consistent while using them.
Share your website links on a regular basis to blog aggregator websites and see the magic.
47. Try LinkedIn Pulse
This is something really cool to spread awareness about your brand. Create your linkedIn account and start writing blog posts.
Once you share the blog post, your followers will get a notification about it. They can like it, share it and subscribe to this.
LinkedIn is one of the biggest platforms for people with skills so this is the best place to spread a word about your brand and generate traffic to your website.
48. Slideshare & Scribd
Do you have slides or presentations? Well, if you have, share them on Slideshare or Scribd. These are very high authority websites and your content can easily rank on these websites.
Provide your website link in the description so that people can reach out to your website through these sites.
One of the most popular discussion forum these days. The best thing, people mostly use the long tail keywords in their queries on Quora and the posts can really rank in search results.
Express your opinion and thoughts about various topics on Quora and get people’s response on it. Share link of useful resources from your website with users and increase traffic to your website.
Images can increase traffic to your website not only through Google image search, but there are other options as well.
Create your profile and submit your images to Pinterest, Instagram & Flickr. Add a good description and website link.
51. Ask Questions to Industry Experts on Social Media
Mention industry experts in your social media posts and ask them questions and their opinion about your article by giving reference link of your article in the posts.
If they reply on your posts then that reference link will be visible to their followers which eventually will increase the traffic and social media like/followers.
52. Use Catchy Images
Use relevant images in your blog posts. Images can drive a lot of traffic to your website through Google image search. Also, they grab the attention of users on social media, so you can get huge traffic if you share your articles with a good relevant image. Make sure these images are not heavy otherwise they will increase the overall page size.
53. Try Videos for your Website
Do you know that videos are more engaging as compared to text content. They are short, expressive, don’t take much time to explain and viewers don’t have to make many efforts in understanding.
Now, videos also rank in search results with text results, so It is recommended to create a YouTube channel or Vimeo channel and embed those videos on your website.
Implement schema.org tags on videos to improve their appearance in search results which will increase the click through rate.
54. Infographics & Embed Code
Visual content always works better than any other form of content. Explaining something through visual content is always a better option than textual content.
A good infographic can give you a lot more than you can think. Be it links or social shares or quality traffic. Always share your infographic with an embed code with a link back pointing to your URL.
Ask readers to reuse your infographic only by using the embed code. This way, you will get links, social shares and quality traffic to your website.
Reach out to bloggers and ask them to write about your infographics. Get links and referral traffic in return from them.
Podcasts are very popular these days. Create podcasts on various interesting topics and share them on various audio sharing websites with your website link in the description.
This way, people who like your podcasts can reach out directly to your website.
56. Be Consistent & Passionate
If you are following any plan or set of activities then the most important thing is to be consistent in your activities. Be consistent in your efforts and post relevant quality content as much as you can.
Increasing website traffic through white hat techniques is always a tough task as there is so much of competition these days. The above explained ways to generate traffic to a website are all experimented and used by various authors and it has helped in increasing traffic.
They all may not work for you but some of them definitely will. Try all these methods to increase traffic to your website and write in below comment section if you have any query, thoughts or suggestions about any of the point explained above.