How to Increase Traffic to Your Website?
From user experience perspective, if a website is loading fast then it will give its users a good experience and the users would love to come back again and again.
Guest blogging is dead, You must have heard people saying this all loud. Yes, It’s true but in a different way. Doing guest blogging to generate spam/unnatural links is dead.
If you are doing guest blogging on a very popular authority platform and writing relevant quality content than it’s totally fine. Guest posts can get you large number of visitors on your website can help you in marketing your brand and establishing a brand image.
You can create short posts on twitter, and long posts on facebook & Google+. Even Google+ can help your site ranking in top search results in personalized mode. If you have cool images then Pinterest & instagram can help your out in achieving your traffic goals.
Tweet Tweet Tweet
Aggregators site always work. List your site or submit your site URLs to various blog aggregator sites and increase your website traffic.
Implement schema.org tags on videos to improve there appearance in search results which will increase the click through rate.
Read: AdSense account approval in 1 Hour
Have you ever give a thought about what happened to the blog posts you wrote 2-3 years back. Are those concepts still valid or they are long back gone.
Open those posts, check those articles and optimize them as per the fresh concepts. Google always prefer fresh content to rank high in search results, so it will fulfill your purpose of keep on updating the content on a regular basis as well.
Read: Website SEO audit & analysis
Content is always the kind in SEO. Content rich website always wins over a site with very less content. Updating and publishing contentvery frequently is one of the ranking signal in Google algorithm.
Real: Content marketing with rel canonical tag
Writing in-depth article makes it easier for your users to understand the concept better. Hence, improves the user experience and brand following. Which impacts the rankings and increases the traffic to the website.
Categorize your content into relevant categories. It helps readers in finding relevant articles from a specific topic and increases the traffic & page views.
You will find thousands of blog posts out there with similar types of articles but still not useful.
Always try to add value in the content you are publishing for your readers. Share content which solve problems of users. Try to create a brand image that readers love.
The chances of ranking a trending article in top search results are always high as there are only few people out there talking about it.
Eye catching Images
Create infographics and publish it across various visual content publishing sites. Reach out to bloggers and ask them to write about your infographics. Get links and referral traffic in return from them.
Read: How Title & description can Boost rankings
Read: How my website ranked at no. 2 with zero backlinks
Optimizing website pages for target keywords always helps in getting top ranks for the keywords. Optimize title tags, meta description, meta keywords, content, heading tags, URLs, image alt tags on website pages for target keywords.
Implement schema.org markup on your website and enhance your visibility in search results. It will improve CTR and traffic to your website.
Do you write only short articles on your website? OR only long articles on your website?
Experiment with your content length and figure out what works best for your blog. Write articles with different content length and check which one is taking more traffic to the website.
Building links is not only good for ranking of your website but to get good amount of relevant referral traffic.
Build links on popular high traffic websites and get high amount of referral traffic from them.
Read: Best link building techniques
Check the competitor’s website traffic sources through alexa or similarweb or any other tools. Look out if there is any possibilities of getting traffic from a source from where your competitor is already getting traffic.
It will help you in establishing your image as an industry expert and will get more and more visitors on your website.
Join Discussion Forums
Ask industry experts to write on your blog and share an update about it on their social media channels. It will increase the traffic and fan base for your brand.
One thing that everyone appreciate and like is the interaction. Interact with the readers commenting on articles on your site.
If it looks genuine then it urge the author to reply on your comment. Don’t just comment with the intent of building links but a discussion.
Do you publish interesting content? If yes then take full advantage of that. Content re-purposing is an art of re-publishing a single piece of content in different forms on various platforms.
For ex. Let say there is a article about a case study. You can create various versions of this case study article like Info-graphics, power point presentation, video, podcasts, webinar discussion, Post on Medium, PDF submission etc.
Submit these piece of content across various platforms like info-graphic websites, PDF websites, Slide share, video sharing websites etc. Add a link in the description section pointing back to your website. It will help in increase website traffic to your website.
Speak at conferences and tell people about your service, work you do and how you are changing lives. It will create an image in their mind and will result in increase in traffic and a better brand image.
Get influential industry experts on your blog. Share their story in their words on your blog and ask them to share it on their social channels.
Create a video interview or a text interview and share their stories, thoughts and learning with your blog readers.
Increasing website traffic through white hat techniques is always a tough task as there is so much of competition these days. The above explained ways to generate traffic to website are all used by the author and it has helped in increasing traffic.
They all may not work for you but some of them definitely will. Try all these methods to increase traffic to your website and write in below comment section if you have any query, thoughts or suggestions about any of the point explained above.