When I started blogging the first question came to my mind was
Is it possible to rank in top search results with “NO” back links at all?
Because I was new in this space and had no name, authority or any back links at all.
But after a few months when my articles started ranking in top search results then I found out that
Yes, It is possible to rank at top positions with no authority or back links
From last penguin update, Google has reduced the value of back links in overall SEO, and links are not the top ranking factor anymore. Here we are sharing some tips to help rank your article in top search results.
Example: How my article is ranking at position 2 from last 6 months with “NO” backlinks
Search Query : seo audit checklist 2013
Keyword difficulty : 51% ( MOZ keyword difficulty tool )
Ranking URL : http://www.techseotricks.com/2013/09/infographic-seo-audit-checklist-2013.html
# Do Proper Keyword Research
Many webmasters suggests that keyword research is not very helpful, but they are wrong. If it is done smartly, then it definitely makes an impact.
If you are writing content around any theme and targeting keywords different from that theme then you are targeting wrong audience group. In that case, whenever a user comes to your website, they’ll find your content irrelevant and will exit.
Choosing right keywords for your article niche with enough search volume and a moderate competition is really important to make your article rank in top search results, so that your target audience can find your article and visit your website, which results in increase in user engagement.
Follow these keyword research approach:
Categorize keywords according to search volume, competition & difficulty factors.
# On-Page Optimization is the Key
Keyword Rich Titles
A good and eye-catching title is always the key for any user to click on search results.
kind of words in titles, these words helps increasing CTR.
Use your target keywords in your title as Google shows the matched words from a query in bold font in search results.
Use Keywords in Heading Tags
Include target keywords in URL’s
Include target keywords in your article urls i.e. urls are displayed in search results, words matching to the query in url are shown in bold fonts.
Image Alt Tags for Images
Google doesn’t understand the language of images, So you need to tell Google what your images are about.
Image Alt tags are required to describe your image to Google, use your keywords and brand name in image Alt tags as it helps your blog’s images to appear in image search results.
Proper Internal Linking
Do you know internal linking can boost your rankings, But only if it is done in a proper manner. Internal linking is important and helpful for users to explore more articles from your blog. It can also help to improve your search rankings.
Follow these steps of link building:
Find out the top page ( page with the highest power in terms of links ) of your website, basically home page is the top most page for most of the websites. Try to give a link from the top page of your website to the article you want to rank using rich keyword anchor text.
You can use exact match anchor text for internal linking, and make sure all internal links are do-follow (passing link juice).
But when we talk about external link building, It is recommended in Google link schemes to not use exact match anchor text. So use anchor text variation for building external links to make a good link profile.
# Write Long In-depth Articles
|Imagecredit : Quicksprout|
# Implement Google Authorship for your Website
Google authorship has no direct impact on search rankings, but it helps in getting more CTR. If you are a high authority author than definitely it is going to improve CTR for your website.
Another advantage of authorship is, if user searching on web is signed in to Google and is also your follower on Google+, then there are more possibilities for your website to appear high in personalized search results.
Read : How to implement Google authorship for your website
How to make authorship more effective:
Use a high quality head-shot of your real photo as your profile picture.
Use high contrast background to make your picture more effective
Use this tool from Google to check authorship working for you or not.
# Improve Your Website Loading Speed
If your website is having a good loading speed than it increase user satisfaction, as well as it helps in improving your rankings in search results as website speed is one of the search engine ranking factor, as Google has confirmed this this on their webmaster central blog.
|Imagesource : MOZ.com|
“Optimizing a page’s loading time on smartphones is particularly important given the characteristics of mobile data networks smartphones are connected to.”
– Google Developers
# More content above the fold
|Imagesource : http://www.feedthebot.com/|
Google is completely focused on better user experience, so Google may considers websites showing multiple ads above the fold, blocking actual content to appear in front of users as low quality sites.
Don’t place too many ads on pages, whether it is Adsense ads, other ad network or affiliate ads, as it reduces the page quality and Google don’t like ad heavy pages.
Recently in Feb 2014, Google updated their page layout algorithm, And sites showing too many ads may be penalized by this update from Google.
# Regularly Refresh your Website Content
|For this URL there are 1042 impressions with 112 clicks in February, 2014 for first 20 days (1 Feb-20 Feb)|
|For the same url as above there are 3063 impressions with 201 clicks in March, 2014 for first 20 days ( 1March-20 March)|
How content freshness is Calculated by Google
Take a look at a recent video by Matt Cutts explaining about how to rankings with links
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