Google’s New Penguin 2.1 Spam-filtering Algorithm is Launched

Google’s new Penguin 2.1 Spam Fighting Algorithm update is Launched and confirmed by Google’s Matt Cutts on Twitter saying that this update will affect about 1& of all searches.


Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin: http://t.co/4YSh4sfZQj
— Matt Cutts (@mattcutts) October 4, 2013


What is Penguin Update?


The Penguin is a part of Google’s overall Search Algorithm, there are already four updates released for Penguin Update. A Penguin is Continuously looking for websites doing Spamming activities but still Ranking well in Google Search Results. It is punishing websites doing Black hat SEO Activities like Purchasing Paid links, Building too much links using exac match keywords etc. You may like these articles related to anchor text uses :

Read : Why not use exact match keywords for building backlinks? 
Read : How to create a healthy inbound link profile

If you were hit by Penguin and noticed a certain drop in your traffic than to recover you have to remove Bad links from your website. If you are seeing Improvement in traffic it means that you have escaped Penguin this time.
“It’s a brand new generation of algorithms,” Cutts said in May. “The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.” so using bad Links to internal pages is also not going to work this time.


How Hummingbird and Penguin 2.1 are related?


The Penguin is a part of Newly Released Hummingbird Search Algorithm, not a replacement for it. The Hummingbird is like overall Search Algorithm. The Hummingbird is like Google’s entire ranking engine, whereas Penguin is like a small part of that engine, a filter that is removed and periodically replaced with what Google considers to be a better filter to help keep out bad stuff.

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Myself Bhavuk Khandelwal, I have keen interest in writing about Digital Marketing and this is the reason of establishment of this blog Tech SEO Tricks, I am Blogging about Search Engine Optimization, Blogging Tricks, Content Marketing, Make Money Online, Affiliate Marketing, Online Marketing Promotion Strategy, Sharing How to Guides and many other topics. I am doing various Experiments and will be sharing all the Findings and Tricks on this Blog in Future.

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