What is content marketing?
Providing relevant and useful content to users and engaging with them in a conversation to know and fulfill their needs helps in creating a brand image in users mind. In order to grow, Business should adopt content marketing strategies.
SEO is all businesses are doing to improve website rankings as well as sales, But SEO is no more building quality links anymore, Google is changing their search algorithm regularly and quality content is the key to rank in search results now, So doing only old SEO techniques is not sufficient, Content Marketing is a very important marketing tool every webmaster is acquiring to improve search rankings as well as to increase sales.
Creating a content marketing plan and implementing it is very important for any content marketing strategy. Here we are sharing an info-graphic describing things to pay attention while preparing content marketing strategy.
Read : SEO trends and techniques to follow in 2014
Points to keep in mind while creating a content marketing strategy
# Social Media Brand Pages
If you have a full-proof content plan and you are sharing fantastic useful content regularly for your users than it gives them something to talk about your brand and products and helps you to get more likes, shares, leads and followers. If you are sharing what user needs or what they are liking than you are on the right track and all your strategies will work for you.
These days social sharing is one of the ranking factors. Having a brand logo and cover pages for social profiles really helps in increasing followers.
Hire a Social Media executive having knowledge of your business to manage all the activities regarding the content plans, sharing, engaging with users etc. is a good idea to boost your social media activities.
Don’t Miss : 58 Tips for content marketing through social Media
Learn How to : Use Google+ to Improve website SEO and rankings
# YouTube Channel for Your Brand
Produce lots of diverse content describing your services and products. Map your videos correctly with content on your website and provide a link in your video description to your website.
Audience likes videos more than any blog or social media post so engage with your viewers and try to add more number of subscribers for your YouTube channel.
Use YouTube ads for your brand and let your brand’s ad appears in YouTube videos. It drives both engagement and sharing on other social platforms.
Hire Video making companies like Vimeo, to create mind blowing videos and social marketing for you. For detailed study about video content marketing. Here we are sharing in this image
Top brand investment in video content marketing through YouTube has increased very much.
|Image Source : contentmarketinginstitute|
# Adopt Tradition – Email Marketing
Keep mailing them about the latest product launch, updates, services offers etc. Create a content calendar and send to all your users about your plans and schedule, it helps them to know about your strategy and type of things you gonna share with them in future.
# Manage a blog for your website
Tell your customers, followers and other target audience about your product, services and their benefits through social media updates, email marketing etc. It helps in increase traffic as well as provides quality back links to your website.
Read : Get 5000+ daily traffic to blog and website, How?
Don’t Miss : Get 100+ Do-follow Back links from Google
# Submit Press Releases
Read : Recover website from unnatural links penalty & warnings
# Optimize your website for Mobile Devices
It is also one of the ranking factors and helps in ranking your site well in search results if you have a responsive design for mobile devices.
# Web Analytics
Visitors coming from mobile device or desktop devices, which section of your website performing well etc. There are many free tools like Google Analytics.