Are you running any link building campaign for your website or client’s website? If yes then there are a few things which you should know to make it successful and to improve website rankings in search results.
These days, Google has penalized so many link networks, Blog networks, websites and businesses & people connected to those networks are getting affected badly in some cases.
In the greed of high traffic & search rankings, webmasters are using many bad link building activities knowingly or unknowingly which are ruining their website. Take a look at 13 bad backlinks techniques which have killed thousands of websites.
People don’t know about the rules and guidelines for link building, they are very scared and confused because of algorithm changes & penalties from Google and many of them have stopped building links.
There are a few questions that comes into webmaster’s mind while building links for any website:
1. What link building strategies or rules to follow?
2. How to make links look natural to Google?
3. How to avoid the link building mistakes to avoid manual penalties?
4. What are the Do’s & Dont’s to follow while managing a campaign?
Link Building DON’Ts
Control anchor texts for the guest blog links
Google has strict guidelines for the anchor text used in building links. An exact match anchor text can ruin your link building profile and lead to manual actions for your website. So you should control as many anchor text as you can and keep a good anchor text profile.
Control anchor texts in your signature links
Don’t build signature links with rich keywords in forum & other discussion boards.Try to use your name or website’s naked url’s different variations.
Using your brand name, your name and website url’s in different variations are really a good way of link building. I am using 30 variations of my name, blog name and blog url for link building. It makes a good link anchor text profile.
Read: How to use different variations of anchor text in external link building
Say “NO” to embedded widget links
|Here you can see how the developer has added this “Get widget” anchor text at the end of page. User can’t remove this link from the code. Sometimes there is no anchor texts.|
Google has cleared recently that these widget links are against Google link guidelines and one should not build these links or better make them no-follow.
Check link scheme guidelines from Google.
Don’t ask for Anchor text or Do-follow links
Avoid footer links
Avoid site-wide links
Some other points from Author’s desk
Link Building DO’s
Focus more on Distribution
Build Quality Links in Your Niche for Quality Traffic
Link value = Quality traffic